LESSON71
#E NO00>Reggie Aqui, CNN Anchor:>Well, at first it seemed personal; now it’s professional — _
NO01>the sports world being rocked by news that Tiger Woods is taking a break from golf. _
NO02>He revealed his decision on the Web site. Here’s what he had to say, quote, _
NO03>”I’m deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. _
NO04>I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. _
NO05>After much soul-searching, I’ve decided to take an indefinite break from professional golf. _
NO06>I need to focus my attention on being a better husband, father and person.”
#C CNN 主播潔茵‧維吉爾：剛開始看似是私事，現在卻到了職業層級。 _
老虎伍茲暫別高球壇的消息震驚了運動界。 _
他在網站上公佈了他的決定。以下是他所說的話， _
「我深知我的不忠讓如此多人感到失望與受傷，尤其是我的妻子與孩子。 _
我要再次向每個人表示我深感抱歉，我祈求你們的原諒。 _
在深自反省多時後，我決定將無限期暫別職業高壇。 _
我必須全心全意地去做個更好的丈夫、父親和為人。」
#E NO07>Reggie Aqui, CNN Anchor:>All right, so he’s taking some time from his sport to examine family values, _
NO08>but what will this hiatus cost Tiger Woods when it comes to the value of major endorsements. _
NO09>CNN’s Patrick Snell looks at some of the financial fallout from all that scandal.
#C CNN 主播潔茵‧維吉爾：所以現在他要暫離高爾夫球界一陣子以檢視家庭價值， _
但是老虎伍茲這次的離開，會讓他在大型贊助方面付出多少代價呢？ _
本台記者派崔克‧史奈爾要來一探這件醜聞所引發的部分財務損失。
#E NO10>David Letterman, “The Late Show”:>Boy, it looks like that Tiger Woods is having some trouble, huh? _
NO11>They say he may no longer be on the box of Wheaties, and I was thinking, well, my God, if he’s actually this active…
#C 《午夜脫口秀》大衛‧賴特曼：乖乖，看起來老虎伍茲遇到一些麻煩了，對吧？ _
他們說他的照片可能再也登不上惠特斯早餐穀片盒，我在想，天啊，他真的這麼「有活力」嗎？
#E NO12>Patrick Snell, CNN Correspondent:>So this is what it’s come to for Tiger Woods, _
NO13>from global icon revered for his dominance on the golf course to the butt of jokes on late-night television for his alleged affairs off it. _
NO14>With his image suffering, many wonder if he still has the ability to be an effective corporate pitchman.
#C CNN 特派員派崔克‧史奈爾：這就是老虎伍茲的下場， _
從一個在高球場上所向披靡而備受尊崇的全球偶像，淪落到因婚外情傳言而成為深夜電視節目的笑柄。 _
在形象受創的情況下，很多人質疑他是否還能勝任企業代言人。
#E NO15>Graham Hales, Marketing Director:>What you’re looking for with these endorsements is a degree of predictability; _
NO16>i.e., we understand the person and we can see how it’s all going to work out, but they also need to be interesting.
#C 行銷董事葛拉罕‧赫爾：這些贊助案看重的是一定程度的可預期性， _
比方說我們瞭解這個人，我們也看得出來整個情況會如何發展，但是這些贊助案也必須要能引起消費者興趣才行。
#E NO17>Graham Hales, Marketing Director:>We’ve now gone past the point where Tiger Woods is interesting, and a lot of his role model persona, _
NO18>and the way that people held themselves up to sort of like see Tiger Woods as being a great sports personality is eroding fast.
#C 行銷董事葛拉罕‧赫爾：老虎伍茲現已不再能讓消費者感興趣，而不管是他諸多成功典範的表面假象， _
還是人們堅信老虎伍茲是位偉大運動界風雲人物的情況都正快速消失中。
#E NO19>Patrick Snell, CNN Correspondent:>And the dominoes are starting to fall. _
NO20>Gillette announced they won’t air commercials with Woods or use him for public appearances for now, _
NO21>and Accenture, the global consulting firm, announced they are severing ties.
#C CNN 特派員派崔克‧史奈爾：骨牌開始要倒下了。 _
吉列宣布他們不會再播放有伍茲的廣告，或者請伍茲出席公開場合。 _
全球諮詢公司艾森哲則宣布他們將與伍茲分道揚鑣。
#E NO22>Rick Horrow, CEO, Horrow Sports Ventures:>I’m not surprised by the decision relative to Accenture, but I’m surprised with the language. _
NO23>If you look at his statement, their statement, they say that he is no longer the right representative for the advertising — _
NO24>the first corporation that really came out and basically hit him right between the eyes.
#C 霍洛運動探險公司總裁瑞克‧霍洛：我對於艾森哲的決定不感意外，但我對於他們的措詞感到驚訝。 _
如果你去看看他們聲明，或者說該公司的聲明，他們說伍茲不再是廣告代言的適當人選。 _
這也是第一家真的站出來給伍茲正面一擊的公司。
#E NO25>Patrick Snell, CNN Correspondent:>Meanwhile, EA Sports and Nike are two companies that continue to stand by Woods.
#C CNN 特派員派崔克‧史奈爾：同一時間，EA 運動和耐吉則是繼續支持伍茲的兩家公司。
#E NO26>Rick Horrow, CEO, Horrow Sports Ventures:>What’s in it for Nike is the perpetuation of somewhere near the $800 million of annual sales. _
NO27>Now, Tiger is the reason Nike Golf is as prolific. _
NO28>If you substitute other endorsers, it’s not the same. _
NO29>This is unprecedented. This will make every marketing textbook in every case study all across the world.
#C 霍洛運動探險公司總裁瑞克‧霍洛：耐吉所要面對的是維持該公司大約八億美元的年營收。 _
如今老虎伍茲是耐吉高爾夫獲利如此之高的原因。 _
如果你換成其他人來代言，情況就會不同。 _
這是前所未有的事。這會成為全球每一本行銷教科書、每一個個案研究的經典範例。
#E NO30>Patrick Snell, CNN Correspondent:>Woods has decided to take an indefinite leave of absence from golf, _
NO31>but when he does return, the PGA Tour and television networks will also need to decide if he’ll still be the cover boy for the tournaments he plays in.
#C CNN 特派員派崔克‧史奈爾：伍茲已經決定無限期離開高壇， _
但是當他真的返回高壇時，職業高爾夫協會巡迴賽和電視台也將必須決定，伍茲是否仍將做為這個他本身參與的巡迴賽的看板人物。
#E NO32>David Dusek, Duty Editor, Golf.Com:>When Tiger Woods initially makes his return to the PGA Tour, _
NO33>it will be very difficult for the folks who run the tour to put him in PSAs, to really have him be, you know, the face of the PGA Tour. _
NO34>If he starts winning, if he starts winning major championships again in 2010, then certainly that will change.
#C Golf.com 網站責任編輯大衛‧杜賽克：老虎伍茲重返職業高爾夫協會巡迴賽之初， _
負責辦巡迴賽的那些人會很難派他去做公益宣導，讓他代表職業高爾夫協會巡迴賽的門面。 _
如果他開始贏球，如果他在二０一０年又開始贏得大賽冠軍，那肯定事情就會有所改變。
#E NO35>David Dusek, Duty Editor, Golf.Com:>But right off the bat, I think that it’ll be a little bit of a stretch for Tiger Woods to really be sort of the flagship person or the brand, if you will, for any major organization. _
NO36>I think that right now he’s just simply too hot a commodity for somebody to put out in front and say this is the person who represents us and all of our values.
#C Golf.com 網站責任編輯大衛‧杜賽克：但是此時此刻，我認為把要老虎伍茲當成任何大型機構的王牌人物或品牌都會有點難。 _
我認為他現在實在是個太燙手的商品，不適合當成門面來擺放，然後說這個人就是代表我們和所有我們認同的價值。
#E NO37>Patrick Snell, CNN Correspondent:>”Forbes” magazine touted Woods as the first athlete to surpass the billion-dollar mark in career earnings, _
NO38>with nearly 80 percent of it reportedly coming from his role as a pitchman. _
NO39>Only time will tell if he’ll make another billion as fast as he made the first.
#C CNN 特派員派崔克‧史奈爾：《財星》雜誌將老虎伍茲捧為職業生涯賺進超過十億美元的首位運動員， _
其中有近百分之八十的收入據信是來自於擔任廣告代言人。 _
唯有時間才能證明老虎伍茲賺進第二筆十億美元的速度是否像他的第一筆十億美元那麼快。
Prague – Petra Nemcova, Czech Supermodel:>
Scouted 童子軍 偵察員 on the streets of Prague by NEXT Model Management, upon signing Petra Nemcova moved to Milan, Italy. After winning the 1995 Czech Elite Model Look, she returned to Milan where her career flourished.
Prague is a city of romance, of incredible architecture, history. _
NO01>Some people say it’s a golden city, the heart of Europe. _
NO02>We are [a] quite proud nation, and I’m proud to be Czech.
#C 捷克超級名模佩特拉‧妮姆柯娃：布拉格是個浪漫的都市，充滿了令人難以置信的建築，充滿了歷史。 _
有些人稱之為黃金城，是歐洲之心。 _
我們是個自豪的國家，我以身為捷克人為傲。
#E NO03>Petra Nemcova, Czech Supermodel:>I’m Petra Nemcova. Welcome to Prague.
#C 捷克超級名模佩特拉‧妮姆柯娃：我是佩特拉‧妮姆柯娃，歡迎來到布拉格。
#E NO04>Petra Nemcova, Czech Supermodel:>If I would have to describe Prague in five words, it would be historical, inspirational, creative, romantic and beautiful. _
NO05>I think people see Prague more in gray colors because of the communist times, which was [were] there for sure until ’89. _
NO06>But I think when people come here, they are surprised about the beauty of Prague but [and] also the vivid colors.
#C 捷克超級名模佩特拉‧妮姆柯娃：如果我只能用五句話描述布拉格，我會挑這五句：歷史悠久、振奮人心、充滿創意、羅曼蒂克、美麗迷人。 _
我認為一般人眼中的布拉格都因為共產統治時期而蒙上了一層灰暗色彩。的確，共產時代直到一九八九年才結束。 _
不過，我認為大家一旦來到這裡，都會對布拉格的美景以及鮮艷的色彩深感驚訝。
#E NO07>Petra Nemcova, Czech Supermodel:>We are at the train station — the main train station in Prague — and even here you can see the posters of Mucha. _
NO08>He’s really loved. You can find these posters all over Prague in different locations.
#C 捷克超級名模佩特拉‧妮姆柯娃：我們在火車站，這裡是布拉格的主要車站。即便在這裡也可以看到慕夏的海報。 _
他確實深受喜愛。布拉格各地都看得到這些海報。
#E NO09>Petra Nemcova, Czech Supermodel:>How many times I’ve walked through here dead tired carrying huge suitcases, so heavy, without any wheels.
#C 捷克超級名模佩特拉‧妮姆柯娃：我有多少次總是拖著疲憊的身軀走過這裡，身後拉著大行李箱，不但重得要命，而且還沒有輪子。
#E NO10>Petra Nemcova, Czech Supermodel:>Come with me!
#C 捷克超級名模佩特拉‧妮姆柯娃：跟我來！
#E NO11>Petra Nemcova, Czech Supermodel:>These trains are the old trains, which I used to travel with when I was coming to Prague. _
NO12>And here we are again in the old Czech train still full of graffiti, and one of the great things is the view. _
NO13>The Czech Republic is really pretty in the countryside, and I love it.
#C 捷克超級名模佩特拉‧妮姆柯娃：這些是老火車。當初我來布拉格就是搭這種車。 _
現在，我們又搭上了仍然滿是塗鴉的捷克老火車。搭這種車很棒的一點就是窗外的景觀。 _
捷克共和國的鄉間景色真的很美，我深愛這樣的景色。
#E NO14>Petra Nemcova, Czech Supermodel:>My first memories of Prague [are] very beautiful; _
NO15>quite overwhelming it felt because I come from [a] small town. _
NO16>Every time I arrive to [in] Prague, even now, I get amazed by just the incredible architecture, the details, the history. _
There is a lot to discover.
#C 捷克超級名模佩特拉‧妮姆柯娃：我對布拉格的早期記憶非常美麗。 _
我來自小鎮，所以當初覺得這座城市實在美得令人屏息。 _
直到現在，我每次來到布拉格，只要看到這些不可置信的建築，看到這些精美的細節和悠久的歷史，還是不禁讚歎。 _
這裡有許多東西值得發掘。
#E NO18>Petra Nemcova, Czech Supermodel:>We are here at the Charles Bridge, and this is my favorite place in Prague _
NO19>because of its history, inspiration, because of the romance, because of the beauty and incredible views. It’s pretty amazing. _
NO20>It was built in the 14th century, by King Charles IV. _
NO21>The interesting story about [the] Charles Bridge is that they say while they were building it, they were putting eggs into the cement to make the bricks stronger. _
NO22>[The] nice thing here on the Charles Bridge is you have lots of artists and… but also musicians.
#C 捷克超級名模佩特拉‧妮姆柯娃：我們在查理大橋。這裡是我在布拉格最喜歡的地方， _
因為這裡歷史悠久、充滿靈感、氣氛浪漫、優美迷人、景色壯觀。這座橋相當了不起， _
是查理四世國王在十四世紀建造的。 _
查理大橋有一段很有趣的故事，據說當初興建的時候在水泥裡拌了雞蛋，讓磚塊能夠更堅固。 _
查理大橋很棒的一點，就是橋上有許多藝術家，也有許多音樂家。
#E NO23>Petra Nemcova, Czech Supermodel:>Oh, look at that. That’s brilliant! _
NO24>We’ve got a marionette clown playing the guitar. _
NO25>It’s so brilliant how his fingers move. _
NO26>He’s good!
#C 捷克超級名模佩特拉‧妮姆柯娃：哦，你看。真是太厲害了！ _
那個牽線木偶彈著吉他。 _
看他手指的動作，真是了不起。 _
操控得真好！
#E NO27>Petra Nemcova, Czech Supermodel:>Alphonse Mucha is my favorite artist — Czech artist.
https://en.wikipedia.org/wiki/List_of_works_by_Alphonse_Mucha
NO28>He shaped the French Art Deco on [at] the turn of the 18th [19th] century, and when he was in [the] Czech Republic, he was not famous at all. _
NO29>And when he went to France, he became instantly famous. _
NO30>[In] 1910, he came back to [the] Czech Republic, _
NO31>and he was focusing on portraiting the Slav people of [the] Czech Republic, and he did many many art pieces. _
NO32>I just love his lines and the movement, and how he celebrates women and the attention to detail.
#C 捷克超級名模佩特拉‧妮姆柯娃：慕夏是我最喜歡的藝術家──捷克藝術家。 _
他在十九世紀末形塑了法國裝飾藝術，但他在捷克共和國的時候根本一點都不出名。 _
後來他到了法國就一舉成名。 _
他在一九一０年回到捷克， _
專心描繪捷克共和國的斯拉夫民族，畫了許多作品。 _
我深愛他的線條和筆觸的移動，還有他對女性的禮讚，以及他對細節一絲不苟的作畫方式。
#E NO33>Petra Nemcova, Czech Supermodel:>This is the famous astronomical clock of Prague. It was built in 1410. _
NO34>The statues, on [from] the left side, is [are] historian, angel, philosopher and astrologer. _
NO35>And soon, we will have noon, and we will see something very special.
#C 捷克超級名模佩特拉‧妮姆柯娃：這是布拉格著名的天文鐘，建造於一四一０年。 _
左起的雕像分別是歷史學家、天使、哲學家與占星家。 _
不久之後就是中午，屆時可以看到很特別的景象。
#E NO36>Petra Nemcova, Czech Supermodel:>We are in front of Municipal House, which is the most important Art Nouveau building in Prague. It was built in 1911. _
NO37>It has beautiful glasswork. It has beautiful stonework and frescos. _
NO38>Every night a beautiful concert is played here and it’s quite [an] amazing place with incredible acoustics 音效 and beautiful art.
#C 捷克超級名模佩特拉‧妮姆柯娃：我們在市民會館前面，這是布拉格最重要的新藝術建築，建於一九一一年。 _
這座建築有美麗的玻璃、優美的石砌作工和壁畫。 _
這裡每晚都會舉行一場美妙的音樂會，是個非常很棒的地方，具有美妙的音響效果，也有美麗的藝術。
#E NO39>Petra Nemcova, Czech Supermodel:>What a great way to end a day.
#C 捷克超級名模佩特拉‧妮姆柯娃：以這種方式為一天畫下句點，多棒呀！
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